Vine Experiences
Hospitality is the setting, not the product.
Sport creates the environment; relationships create the value. Experiences are co-hosted with sporting properties and curated so that the right people are in the room together.
Three kinds of access
VINE MEMBER EXPERIENCE
Included, by RSVP or ballot
Member experiences with limited capacity. Where demand exceeds places, a ballot allocates them fairly across the membership.
VINE ACCESS
Priority access to purchase
Members receive priority or preferred access to buy a premium experience before it is offered more widely.
VINE PRIVATE
By invitation
Invitation-only experiences, selected around relevance, relationship and the host's objectives.
How places are allocated
Premium inventory is scarce and belongs to the property. Membership does not guarantee tickets or hospitality at any particular event. Places are allocated on:
- Relevance to the host property and the experience
- Fair rotation across the member base
- Member engagement and contribution
- Capacity, ticket terms and property restrictions
Members may occasionally nominate a guest for selected experiences. Guests should be prospective members, relevant business contacts or invited stakeholders.
Vine Sessions
Small-format Business of Sport conversations, usually 15 to 40 people, led by members, property partners or invited experts. No long sponsor presentations; practical takeaways are shared with members who cannot attend.
Typical topics: sponsorship ROI, rights valuation, fan data, women's sport, partnership activation, media rights, and what brands want from properties.
An illustrative year
A dependable rhythm.
FEB
State of Sponsorship breakfast
MAR
Rugby or football hospitality
APR
Brand × rights holder roundtable
MAY
Golf or premium sporting experience
JUN
Media, content and fan engagement session
JUL
Member dinner
AUG
Women's sport commercial roundtable
SEP
Major fixture hospitality
OCT
Vine golf day or property showcase
NOV
The Vine Business of Sport Dinner
Illustrative only. The programme is confirmed with property partners through the year.